Tag Archives: people

Do Non-Billable People Really Need to Track Their Time?

Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time?

Taking your digital advertising in-house? Start with the right people and tech

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands