Choncé Maddox — September 30, 2017 — September 30, 2017 StockSnap / Pixabay Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which … Continue reading 8 Reasons Why People Leave Your Website
Eric Samson — September 6, 2017 Follow @ericbsamson — September 6, 2017 A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning … Continue reading 5 People Who Made Their First Million Using Social Media
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
Jessica Collins — August 11, 2017 — August 11, 2017 jeonsango / Pixabay Data and analytics are the next big thing in HR, but do you really know how to implement your findings in meaningful ways? When we spoke with people analytics thought leader Lisa Donchak of the Wharton School, she explained, “Even 15-20 years … Continue reading How to Use People Analytics and Recognition to Strengthen Culture
Adel de Meyer — July 31, 2017 Follow @adeldmeyer — July 31, 2017 yatheesh_ / Pixabay Every day, hundreds of people attempt to start an online business, yet most of them never find the success they hope to achieve. It’s not because it’s impossible; many entrepreneurs have built successful online businesses. Here’s a look at … Continue reading The Real Reasons People Fail Online and How to Avoid the Same Mistakes
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content. Blaise Lucey on July 20, 2017 When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be … Continue reading 25 promotion tactics to ensure people actually see your content
Roman Kniahynyckyj — July 19, 2017 Follow @kniahynyckyj — July 19, 2017 Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them … Continue reading Blog Title Tips that Can Make People Click
Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest. Jose Cebrian on July 5, 2017 People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not … Continue reading People-based marketing requires good people
