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A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy
People-based Marketing: Everything Old is New Again by Justin Schuster , October 30, 2017 On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both … Continue reading People-based Marketing: Everything Old is New Again
Maybe, but first let’s define what it is. Barry Levine on July 14, 2017 It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. … Continue reading Will People-Based Marketing take over?
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest. Jose Cebrian on July 5, 2017 People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not … Continue reading People-based marketing requires good people
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater. Jordan Elkind on June 6, 2017 Ad tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing channels like display and search — as … Continue reading People-based measurement is the new black
by David Baker, Op-Ed Contributor, December 5, 2016 People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it’s actually been around for years, PBM is helping clarify ambiguous terms like “omnichannel marketing,” “mobile marketing,” “cross-device marketing,” or something CRM people have used commonly for years. … Continue reading People-Based Marketing: What’s New?
It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016 “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
by Laurie Sullivan, December 13, 2014 Keywords have transitioned to a new role in search engine marketing, as channel and target-market advertising move to the forefront. Keywords remain important as intent signals, but linking relationships to things and places has become more valuable. Google will likely look to roll out people-based targeting, the equivalent of … Continue reading People-Based Targeting, Cloud Services Take Center Stage In A Keywordless World
