Understanding Your ESG Performance, Perception Gaps by Jay Milliken , Jill Steele , Kristen Wong , August 14, 2023 There’s been an onslaught of crises that have pulled businesses into thorny issues, reinforcing the need to implement robust environmental and social governance strategies or risk not meeting the expectations of consumers and employees. Companies … Continue reading Understanding Your ESG Performance, Perception Gaps
Tag Archives: Perception
How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy
Brittanie Young October 15, 2021 Who is the human resources department really? Who are these people that we love to hate because they don’t give us enough of what we think we want? Let’s refresh our memory by defining the actual definition of human resources. In their textbook, Human Resources Management: Gaining a Competitive Advantage, … Continue reading Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
Study: How Does Ethnicity Impact Perception of Cognitive Assessments?
by Sandra Hess June 23, 2016June 23, 2016 Any business knows diversity is not just a critical component of global success, but a key driver of innovation. And today, the talent pool is more diverse than it has ever been. The current global workforce includes five generations of workers comprised of a wide variety of … Continue reading Study: How Does Ethnicity Impact Perception of Cognitive Assessments?
The Perception of Value [Infographic]
Jennifer ForbesFebruary 9, 2015 Price affects perception Did you know that since price positively influences our perceptions of quality, and inversely influences perceptions of value, sellers of mundane products use history, story, exclusivity and implied scarcity to change our appetites? This explains why lobster went from prison food (at one time fetching $ 0.11/lb) to a … Continue reading The Perception of Value [Infographic]
Brand Perception: It’s Not What You Think
By Miriam Hara, Published November 2, 2014 Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand’s perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers. Many brands have been propelled to … Continue reading Brand Perception: It’s Not What You Think
Psychology of Color: How Color Affects Brand Perception
The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside competition. When designing a logo, it is necessary to consider the effect of color choice on human emotions. Jessica Ridgeway is a … Continue reading Psychology of Color: How Color Affects Brand Perception
Authentic Marketing and Dealing With Audience Perception
Authentic marketing and dealing with audience perception Overview In an online world where you can watch secrets unravel with just a click of the mouse, transparency – especially transparency in business – is integral. It’s no surprise then that the linchpin of successful content marketing is authenticity. To gain trust, brands need to consider what … Continue reading Authentic Marketing and Dealing With Audience Perception
Lead Generation Tips – Perception VS Technical Facts
You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact. Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute … Continue reading Lead Generation Tips – Perception VS Technical Facts
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