Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them. Matt Umbro on April 4, 2018 When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the … Continue reading Update these 3 organizational buzzwords to shift perceptions
by Elna Cain December 11, 2015December 11, 2015 It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. When you start a PPC ad campaign, you want to draw customers to your website, product, mailing list, or another marketing goal frequently and repeatedly. But … Continue reading Persuading User Perceptions: How to Increase PPC Ad Clicks
