Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media
Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
July 28, 2024 What happens when you get put on a performance improvement plan The dreaded PIP. Do you need to look for a new job? Here’s what you should know. BY Julia Herbst Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive this newsletter every week here. … Continue reading What happens when you get put on a performance improvement plan
July 19, 2024 How to get problem employees to change their ways when performance reviews simply won’t work A too-brilliant-to-fire health-tech engineer kept blowing deadlines and ignoring scathing performance reviews. These executive coaches reveal a different management strategy that finally got him to shape up. BY Chantal Laurie Below and Jo Ilfeld Managers often use performance … Continue reading How to get problem employees to change their ways when performance reviews simply won’t work
Microsoft Updates Plans For Performance Max by Laurie Sullivan , Staff Writer @lauriesullivan, July 18, 2024 At a recent online meeting with brands, Microsoft executives spoke about a variety of updates to its advertising platforms that make it easier for advertisers to connect with specific audiences. The company expects to launch video asset support for Performance … Continue reading Microsoft Updates Plans For Performance Max
Did Google Performance Falter During A Surge Of Ad Requests? by Laurie Sullivan , Staff Writer @lauriesullivan, July 17, 2024 During the weekend, it appears that Google used a backup plan to fulfill bid and advertising requests when its search engine and network of publisher websites became overloaded by the number of people seeking information on … Continue reading Google Performance During A Surge Of Ad Requests
Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
Visa Grabs Performance – Whether Or Not They Admit It by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2024 The power of small steps to make big things happen is the theme of Visa’s latest ad campaign, which acknowledges all who have set goals and strived to achieve them. This can be relevant to someone … Continue reading Visa Grabs Performance – Whether Or Not They Admit It
Cannes Lions: Reddit Taps Comments To Increase Ad Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2024 Reddit will put more ads in its comment section allowing redditors’ comments to feed the ads. The company announced its plans Monday at the Cannes Lions International Festival of Creativity to serve more ads within the conversations in … Continue reading Cannes Lions: Reddit Taps Comments To Increase Ad Performance
