Tag Archives: Performance

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts →

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences

Cookieless Targeting

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads — but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences →

Creative Ideas for Lead Generation: 3 Tips to Jack Performance

Leads Generation

Angela Hausman, PhD June 8, 2021 Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead generation spells success and poor lead generation results in failure. Today, I share 3 creative ideas for lead generation to make your business rock. Lead generation is defined by … Continue reading Creative Ideas for Lead Generation: 3 Tips to Jack Performance →

Avoid Awkward Performance Discussions

Performance Management

Amy Drader June 4, 2021 “Don’t hold anyone to an expectation unless you have stated to them what that expectation is.” Guess who said that? My mom. It is probably one of her best because it applies in nearly every aspect of life. She typically offered this gem within the context of relationships. It usually … Continue reading Avoid Awkward Performance Discussions →

5 Best Practices to Elevate B2B Email Marketing Performance

B2B Email Marketing Strategy

Christa Tuttle May 24, 2021 Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, … Continue reading 5 Best Practices to Elevate B2B Email Marketing Performance →

Why You Need to Use a Performance Vs Trust Matrix

Performance Management

Steven Imke May 16, 2021 Many businesses struggle with employee issues. Sometimes you can’t count on an employee to make their shift, leaving you in a labor bind at the last minute, or trust an employee to complete a job on time or to your standards. Other times, you have employees that, no matter how … Continue reading Why You Need to Use a Performance Vs Trust Matrix →

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Leadership Skills

Laura Patterson May 13, 2021 Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Optimize these four key … Continue reading How Leaders Can Strengthen Business Performance Through Inside and Outside Focus →

BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact

Marketing Guide

BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2021 Evaluating creative performance is key to successful advertising campaigns. At least that’s what BrandTotal suggests, based on results of a survey conducted in April in which more than 500 CMOs of consumer-facing brands across the United States participated. … Continue reading BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact →

SEO Mistakes: Avoid These Common Mistakes to Improve Performance

SEO Mistakes

Angela Hausman, PhD May 3, 2021 By this point, if you use digital marketing as part of your marketing strategy, you know the importance of SEO for reaching your performance goals. SEO not only helps send the right users to your website but focusing on good SEO tactics, helps lead visitors easily through your website … Continue reading SEO Mistakes: Avoid These Common Mistakes to Improve Performance →

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Digital Marketing Tools

Angela Hausman, PhD April 30, 2021 Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too … Continue reading Digital Marketing Campaign Performance: 5 Signs You Need a Refresh →