Tag Archives: Performance

Performance Management: Meaning, Objective, Tips, and More

Performance Management

Saajan Sharma March 3, 2021 In the interest of improved employee performance and better business impact, it can be worthwhile for every employer and HR manager out there to acquire a clear understanding of performance management. In this blog, we will tell you everything about performance management you must know about. So, let’s dive in. … Continue reading Performance Management: Meaning, Objective, Tips, and More →

Brand Safety For CTV Comes First, Performance Is A Close Second

Branding Satety

Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021  Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second →

The Top Instagram Metrics to Track the Performance of Your Brand

Instagram Tools

Pankaj Narang February 19, 2021 When it comes to social media marketing, tracking the performance of your different initiates is important for the success of your brand. With one billion active monthly users on Instagram, the platform serves as a powerhouse to promote your brand. With 80% of Instagram users following business accounts and 46% … Continue reading The Top Instagram Metrics to Track the Performance of Your Brand →

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Advertisement Industry

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan  @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads →

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Strategy

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates →

5 Steps to Conduct a 360-Degree Employee Performance Evaluation

Employee Productivity

Peter Navarro January 13, 2021 Performance evaluations are the best way to identify the strengths and opportunities for improvement presented by the employees of an organization. They are also an instrument to promote meritocracy and facilitate administrative decision-making such as distribution of bonuses, salary increases, reassignment of positions, among others. A performance evaluation can include … Continue reading 5 Steps to Conduct a 360-Degree Employee Performance Evaluation →

2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing

Marketing Technology

2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, January 03, 2021 Juniper Research released data Monday that forecasts nearly 2 billion active subscriptions will use on-demand video services in 2025 — up 65% compared with 2020. Driving the growth are traditional broadcasters that increasingly turn to streaming … Continue reading 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing →

Are Your Management Styles Killing Your Business or Increasing Performance?

Performance Management

Angela Hausman, PhD January 2, 2021 Your management styles can kill your business; dragging down efforts to grow the business and increase profits. In today’s post, let’s discuss some aspects of management styles that impact profitability. Management styles Management styles used across various departments and functional areas, along with corporate culture, are an important part … Continue reading Are Your Management Styles Killing Your Business or Increasing Performance? →

Poorly Designed Websites Can Kill Your Performance and Reputation

Web Design Guidelines

Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation →

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