Tag Archives: Performance

Pinterest Adds Performance Metrics, Shoppable Features

Pinterest Advertisement

Pinterest Adds Performance Metrics, Shoppable Features by Laurie Sullivan  @lauriesullivan, September 29, 2020 Pinterest on Tuesday announced the launch of ads alongside visual search results, as well as more places to shop across the site. This means several of the most used and visible places to shop, including the visual search tool Lens, now can … Continue reading Pinterest Adds Performance Metrics, Shoppable Features →

Maximize PPC Performance With These Advanced Test and Learn Ideas

PPC Strategies

Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas →

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

Surveys

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan  @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance →

Facebook Ad Performance Trends you Should Know [Infographic]

Facebook Advertisement

Maria Ganta September 8, 2020 Apart from organic social media posts, email marketing campaigns, competitors’ research, and SEO, Facebook ads are also vital if you want to reach a new audience and boost your brand’s visibility. You can indeed do it all organic, but you have to try paid ads if you want faster results. … Continue reading Facebook Ad Performance Trends you Should Know [Infographic] →

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

LinkedIn Utilization

Michelle Morgan September 7, 2020 Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature … Continue reading 3 Ways to Use LinkedIn Website Demographics for Better Ad Performance →

How Jack Daniel’s Parent Brown-Forman Proves Content Performance

Content Optimization

How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance →

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology

Skills Management

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19  crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology →

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