Visa Grabs Performance – Whether Or Not They Admit It by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2024 The power of small steps to make big things happen is the theme of Visa’s latest ad campaign, which acknowledges all who have set goals and strived to achieve them. This can be relevant to someone … Continue reading Visa Grabs Performance – Whether Or Not They Admit It
Cannes Lions: Reddit Taps Comments To Increase Ad Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2024 Reddit will put more ads in its comment section allowing redditors’ comments to feed the ads. The company announced its plans Monday at the Cannes Lions International Festival of Creativity to serve more ads within the conversations in … Continue reading Cannes Lions: Reddit Taps Comments To Increase Ad Performance
May 21, 2024 High salaries, poor performance: These were the most overpaid CEOs last year Most CEOs of S&P 500 companies got a raise of at least 9%, according to a new ‘Wall Street Journal’ report. And some CEOs made millions despite their bad performance. BY Chris Morris When it comes to CEO salaries, no one … Continue reading High salaries, poor performance: These were the most overpaid CEOs last year
May 07, 2024 Your employees are freaking out over performance reviews. Here’s how to make them less stressful Stress hormones spike in the weeks before a performance evaluation. This chief people officer says this doesn’t have to be the case. BY Livia Martini These days, performance reviews are getting a bad rap. They’re described as “awful,” … Continue reading Your employees are freaking out over performance reviews. Here’s how to make them less stressful
May 06, 2024 Why we need fewer performance reviews—and more check-ins In his new book, leadership expert Ashley Goodall argues that check-ins are a more personal way for teams to set goals. BY Ashley Goodall Performance management, if you’re not familiar with the term, is the slightly Orwellian name given to the process involving goal-setting, annual … Continue reading Why we need fewer performance reviews—and more check-ins
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy
By Tomas Chamorro-Premuzic and Amy Edmondson February 09, 2024 Among the many variables that determine your career success, the ability to perform well in front of others, particularly critical stakeholders (bosses, clients, potential employers, or teachers) interested in evaluating your potential, cannot be underestimated. So much so, that much of the difference between average … Continue reading Obsessing about performance can hinder your success
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024 Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center
