Tag Archives: Performance

Where to find marketing ideas to boost your performance

Marketing Innovation

Marketing inspiration and ideas are out there for the taking. With some awareness, they’re easy to find. Here are some tips. Steve Petersen on May 12, 2023 Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, … Continue reading Where to find marketing ideas to boost your performance →

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns

PPC Campaigns

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan  @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns →

SEO for Performance Marketing: You Can’t Afford to Ignore It

SEO Marketing

 Wisam Abdulaziz | April 25th, 2023   To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the need for it and expected outcomes from it continue to grow significantly. As marketers, we all … Continue reading SEO for Performance Marketing: You Can’t Afford to Ignore It →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire

Performance Analytics

How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023   If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire →

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Marketing Performance

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning →

Performance Art Selects Sprouse As Creative Director

Corporate Appointments

Performance Art Selects Sprouse As Creative Director by Fern Siegel , February 24, 2023   Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office.                   Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to … Continue reading Performance Art Selects Sprouse As Creative Director →

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