Wisam Abdulaziz | April 25th, 2023 To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the need for it and expected outcomes from it continue to grow significantly. As marketers, we all … Continue reading SEO for Performance Marketing: You Can’t Afford to Ignore It
3 Must-Know Determiners to Boost Performance Marketing Brad Camus | April 18th, 2023 There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the various proven … Continue reading 3 Must-Know Determiners to Boost Performance Marketing
Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
The Best Sales Performance Process for a Winning Sales Team Pratisrutee Mishra / 22 Mar 2023 The significance of sales enablement has been in question ever since an increase in the technological competition in the sales industry. But do you think that ensuring the uniform striving of capable employees in the sales team will … Continue reading The Best Sales Performance Process for a Winning Sales Team
How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023 If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire
Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning
Performance Art Selects Sprouse As Creative Director by Fern Siegel , February 24, 2023 Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office. Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to … Continue reading Performance Art Selects Sprouse As Creative Director
Do Super Bowl Ads Drive Performance? by Laurie Sullivan @lauriesullivan, February 2, 2023 How effective are Super Bowl ads at driving performance? Global omnichannel communication company Mitto wanted to know, so it surveyed 1,000 U.S. residents ages 18 and older through Pollfish in January and found 52% thought a Super Bowl ad would be a … Continue reading Do Super Bowl Ads Drive Performance?
Roberto Baldwin @strngwys The Kia EV6 is an outstanding EV based on the Hyundai Motor Group’s E-GMP architecture. One of the more impressive elements of the crossover is that it charges at 240kW at compatible DC fast charging stations. That’s quicker than offerings from Mercedes, Volkswagen, BMW and Ford, and it means less time at … Continue reading Kia’s EV6 GT crams performance into a great EV
2023 Trends In Search Marketing And Performance From Your Peers by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2022 Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of … Continue reading 2023 Trends In Search Marketing And Performance From Your Peers
