Tag Archives: Performance

‘The Callisto Protocol’ patch attempts to address PC performance issues

Jessica Conditt @JessConditt The Callisto Protocol is beautiful. Please keep this fact in mind while consuming the numerous criticisms that follow in this review. When I mention how imprecise the mechanics are during horde combat, know that the ensuing death screens are pristine. As I talk about my protagonist stalling at the base of a … Continue reading ‘The Callisto Protocol’ patch attempts to address PC performance issues

Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Segmenting your customers is critical to your success. Comarch on December 20, 2022   Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Mercedes’ new EV innovation is a paywall on your car’s performance

Mercedes’ EQS sets the bar for luxury EVsThe German automaker created an S-Class EV that’s not quite an S-Class. Roberto   Baldwin|@strngwys The need to electrify its lineup could have resulted in Mercedes tossing an EV powertrain in its S-Class. Instead, it made the correct decision to create an EV-specific vehicle, the EQS. With nearly … Continue reading Mercedes’ new EV innovation is a paywall on your car’s performance

WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan  @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

Channel99 will help marketers measure the performance of channels and vendors

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022  Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan  @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

EV Shoppers Have High Standards For Website Performance

EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance