Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance
Learn some of the ways to optimize automated campaigns like Performance Max. Optmyzr on August 25, 2022 Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) … Continue reading How to control Performance Max campaigns
MPM’s help marketers allocate future spend and bring it in line with business goals. Pamela Parker on July 25, 2022 One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just … Continue reading What is marketing performance management and how can it help you?
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
What you need to know about what performance marketing can and can’t do. Jacqueline Dooley on June 29, 2022 Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus … Continue reading Why we care about performance marketing
Study Shows How Social Commerce Drives Awareness, Performance For Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2022 Marketers began to rely on social commerce when the pandemic hit. Now they have begun to see positive results, according to research released Tuesday. I have never been a big fan of influencer marketing, but apparently, … Continue reading Study Shows How Social Commerce Drives Awareness, Performance For Brands
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. Amazon Web Services on June 21, 2022 Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in … Continue reading Drive performance and better digital customer experiences
VidMob Introduces Platform To Analyze The Creative’s Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2022 Marketers have become more concerned about how they will drive performance as the ad industry moves toward the deprecation of cookies. Vidmob, a managed service for intelligent creative, plans to announce a software as a service (SaaS) platform … Continue reading VidMob Introduces Platform To Analyze The Creative’s Performance
Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
