Why Performance Media No Longer Works by Bill Durrant , June 17, 2022 It used to be that as an advertiser, you could scale your business and succeed using just Google and Facebook (and eventually Amazon). You could track the most recent sources and behavior of all your conversions and understand who your customers were … Continue reading Why Performance Media No Longer Works
Tag Archives: Performance
POV: Why we should retire traditional performance reviews
By Amy Leschke-Kahle May 30, 2022 The pandemic offered people many lessons. We learned a lot during the pandemic. We learned that employees and their managers can work from different locations and still get work done. We learned many employees, even though they often don’t get rewarded with the highest salaries, are willing … Continue reading POV: Why we should retire traditional performance reviews
Big Tech Stock Declines Will Drag Down Performance Media
Big Tech Stock Declines Will Drag Down Performance Media by Dave Morgan , Featured Contributor, June 2, 2022 What goes up must go down, whether balloons, birds or baseballs. That’s why Snap slashed its financial guidance last week. It’s not about deprecation of the cookie. It’s not about the device ID. It’s all about the … Continue reading Big Tech Stock Declines Will Drag Down Performance Media
This is how to develop goals that align your team and improve performance
By Amy Kan May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Better reporting can improve email performance
When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
Giide Turns Interactive Audio Into Performance Marketing
Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly
Visably Details How To Measure Brand Performance In Search With These Metrics
Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics
Smart Shopping, Local Campaigns Will Transition To Performance Max
Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max
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