Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Tag Archives: Performance
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter Adds Free Performance Ad Tools To Woo Advertisers by Laurie Sullivan @lauriesullivan, January 25, 2022 Twitter on Tuesday introduced improvements to its ad capabilities, building off the company’s 2021 product roadmap to improve performance advertising and measurement on the platform in 2022. The company is on track to rid its portfolio of software that … Continue reading Twitter Adds Free Performance Ad Tools To Woo Advertisers
Hybrid and Remote Team Management Through Revising Performance Evaluations
Gleb Tsipursky December 20, 2021 The pandemic has forced leaders to recognize the need for effective hybrid and remote team management strategies for the future of work. The old style of performance evaluation, quarterly or annual reviews that relied to a great extent on presence in the office, will no longer apply. That will be … Continue reading Hybrid and Remote Team Management Through Revising Performance Evaluations
Boost Campaign Performance With Programmatic Audio Advertising
Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising
Performance Management Trends to Watch Out For
Riley Steinbach November 3, 2021 Performance management is changing with the evolving workforces, work structures, and new technologies. If organizations are committed to developing their talent, then adapting to the current world of work is imperative. Here are some of the biggest trends in performance management so you can stay up to date with current … Continue reading Performance Management Trends to Watch Out For
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management
Key Topics to Cover in Performance Reviews
Riley Steinbach August 31, 2021 Many executives are starting to argue that the annual performance reviews are outdated and no longer useful and even 90% of HR professionals say that they are inaccurate at assessing employee’s performance. Although performance reviews should not be accompanied by bi-annual and quarter performance reviews, and most importantly continuous feedback, … Continue reading Key Topics to Cover in Performance Reviews
Marketers Confused About Performance Marketing Vs. Growth Marketing
Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
How Company Culture Drives Employee Performance
Kellie Wong July 22, 2021 When you work in the HR department, it’s easy to become enmeshed in all the ins and out of compensation, benefits packages, and employee performance reviews — it’s a big part of the job! But money isn’t everything, and employees know it. In a survey of talent trends, three things … Continue reading How Company Culture Drives Employee Performance
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