Tag Archives: Performance

Boost Campaign Performance With Programmatic Audio Advertising

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising →

Performance Management Trends to Watch Out For

Performance Management

Riley Steinbach November 3, 2021 Performance management is changing with the evolving workforces, work structures, and new technologies. If organizations are committed to developing their talent, then adapting to the current world of work is imperative. Here are some of the biggest trends in performance management so you can stay up to date with current … Continue reading Performance Management Trends to Watch Out For →

How marketing ops improves ROI through campaign performance and budget management

Marketing Strategy

James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management →

Key Topics to Cover in Performance Reviews

Performance Review

Riley Steinbach August 31, 2021 Many executives are starting to argue that the annual performance reviews are outdated and no longer useful and even 90% of HR professionals say that they are inaccurate at assessing employee’s performance. Although performance reviews should not be accompanied by bi-annual and quarter performance reviews, and most importantly continuous feedback, … Continue reading Key Topics to Cover in Performance Reviews →

Marketers Confused About Performance Marketing Vs. Growth Marketing

Growth Strategy

Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing →

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

Content Management Tools

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report →

How Company Culture Drives Employee Performance

Corporate Culture

Kellie Wong July 22, 2021 When you work in the HR department, it’s easy to become enmeshed in all the ins and out of compensation, benefits packages, and employee performance reviews — it’s a big part of the job! But money isn’t everything, and employees know it. In a survey of talent trends, three things … Continue reading How Company Culture Drives Employee Performance →

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Retail Industry

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts →

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences

Cookieless Targeting

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads — but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences →

Creative Ideas for Lead Generation: 3 Tips to Jack Performance

Leads Generation

Angela Hausman, PhD June 8, 2021 Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead generation spells success and poor lead generation results in failure. Today, I share 3 creative ideas for lead generation to make your business rock. Lead generation is defined by … Continue reading Creative Ideas for Lead Generation: 3 Tips to Jack Performance →