Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Tag Archives: Personalisation
Coca-Cola and the Success of Personalisation
by Nicola Faulkner July 6, 2016July 6, 2016 Most marketing professionals can see the value of email personalization, but they don’t put it into practice. Some will say there aren’t enough hours in the day, whilst others confess that lack of knowledge and customer data holds them back from developing their email marketing strategy. Imagine … Continue reading Coca-Cola and the Success of Personalisation
Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending regular email updates to their consumers, this is no longer enough. Usability studies have found that the inbox is an even tougher environment than the Internet when it comes to consumers skimming over content and … Continue reading Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
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