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Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here’s how to address that. Anna Maria Virzi on January 10, 2025 This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, … Continue reading Personalization’s double-edged sword: Balancing relevance with intrusiveness
