Tag Archives: Personalized

What’s the Relationship Between Personalized Marketing & Customer Retention?

Marketing Segmentation

by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention? →

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

Email Marketing Optimization

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide →

Can the app-retention crisis be addressed with personalized notifications?

App store Optimization

Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016   A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications? →

Examples of Apps That Nailed Personalized Push [Infographic]

Email Marketing Optimization

by Megan Marrs June 30, 2016 Follow @marrsipanJune 30, 2016 No one can doubt the power of push. Push notifications have been shown to increase app engagement by 88% – and when apps use personalized push, the results can be even more dramatic! Today we’re releasing a brand new infographic showcasing examples of apps that … Continue reading Examples of Apps That Nailed Personalized Push [Infographic] →

Quality Over Quantity In Personalized Digital Content Marketing

Inbound Marketing

By Stephen Moyers  June 7th, 2016 The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences … Continue reading Quality Over Quantity In Personalized Digital Content Marketing →

Responding to a Personalized LinkedIn Connection Request

LinkedIn

by Sydney Slavin May 13, 2016May 13, 2016 Let’s Connect Through multiple outreach initiatives, I have found that in addition to falling prey to the “Press enter to send” feature, many people do not know how to respond to a personalized connection request. We highly recommend sending personalized connection requests. While simply clicking “Connect” is … Continue reading Responding to a Personalized LinkedIn Connection Request →

Personalized Marketing: How to Implement 1:1 Segmentation

Marketing Segmentation

by Kunle Campbell May 3, 2016 Follow @kunleTcampbellMay 3, 2016 This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the … Continue reading Personalized Marketing: How to Implement 1:1 Segmentation →

Random Posts on