Matt FarberAugust 6, 2015 Wouldn’t it be great to have a website that gives you the flexibility to change the content without actually having to change the content? On top of that, what if the website was able to treat each visitor individually rather than collectively? When it really comes down to it, every time … Continue reading 3 Tips for Creating a Personalized Website Experience
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign. Steve Hall on July 27, 2015 Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor. … Continue reading Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Troy HollenbeckJuly 22, 2015 No matter what the other benefits, having your own domain name is awesome. Assume your name is Mary Jones. When you purchase the domain name “MaryJones.com”, everybody in the world is going to know how to find you online. It gives you a distinction, almost a kind of power, expert status … Continue reading The Benefits of Owning Your Own Domain and Personalized Email
Amber KemmisJune 4, 2015 Out of the 100 billion searches conducted each month on Google, there is one thing in common of all searches – everyone is looking for something. And, when someone is looking for something online, you must either help them along the way or get out of the way. Technology and the … Continue reading 8 Reasons Personalized Websites Are the Way of the Future
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. Daniel Cristo on April 28, 2015 Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new … Continue reading Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? (DD)
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we’re getting close to being relevant at least. Alex LePage on April 22, 2015 Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than … Continue reading How Intent Data Leads To Better, More Personalized Marketing
Megan TotkaApril 22, 2015 Tell me if this sounds familiar: You log into your laptop and type in the name of the car make and model you are interested in buying. When you log into Facebook five minutes later, an ad for that exact make and model pops up in the right rail. You look … Continue reading Do Consumers Love or Hate Personalized Messaging?
Jason HubbardMarch 20, 2015 Email remains the number one communication method. 87 billion emails are drafted daily around the world. Ninety-four percent of Americans regularly use email. More than half of us check our inboxes first thing in the morning. Email is one of the most effective sales communication strategies. Even more effective are personal … Continue reading 5 Tips To Create Effective Personalized Sales Emails
What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing. Jordan Elkind on March 11, 2015 “Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams need to have developed … Continue reading 3 Steps To “Persona”-lized Marketing
Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
