Tag Archives: Personalized

Consumers Still Waiting For Personalized Videos To Drive Intent

Marketing Guide, Video Marketing

  by Laurie Sullivan, November 27, 2014   Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better … Continue reading Consumers Still Waiting For Personalized Videos To Drive Intent →

Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers

Email Marketing

By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a … Continue reading Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers →

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