Tag Archives: Personalizing

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences by Laurie Sullivan @lauriesullivan, March 23, 2023 Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk … Continue reading Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences →

Personalizing customer experiences at scale

Customer Experience

How human creativity and AI-based automation make a winning combination Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand … Continue reading Personalizing customer experiences at scale →

Personalizing the eCommerce Shopping Experience for More Sales

eCommerce Experience

Marc Sullivan — October 19, 2018 — October 19, 2018 We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision … Continue reading Personalizing the eCommerce Shopping Experience for More Sales →

The Value Behind Personalizing Connection Requests

Personalization

Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests →

4 Use Cases for Personalizing Emails at Open Time

Email Personalization

Katie Sweet — August 18, 2017 Follow @misskatiehrdy — August 18, 2017 According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of … Continue reading 4 Use Cases for Personalizing Emails at Open Time →

Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions

Holiday Season

by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions →

AI, Advertising’s Next Big Step In Personalizing Branded Videos

Video Content

by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos →

Your Guide To Personalizing Across Every Channel In 2017

Personalization

by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017 →