Here are the six types of people most likely to stop using a B2B product and how to handle them. Mike Pastore on August 19, 2024 Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com … Continue reading How to identify high-churn personas in B2B and mitigate their risk
We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts. MarTechBot on January 22, 2024 MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went … Continue reading MarTechBot update: Personas, image generation and new prompts
Marketers Offered Identity-Free Personas by Ray Schultz , July 5, 2023 Nano Interactive has debuted a platform that it says can help marketers target advertising without the use of cookies. The new product, Intent Personas, allows brands to “reach demographics without relying upon any kind of personal data,” says Carl White, CEO, Nano Interactive. White … Continue reading Marketers Offered Identity-Free Personas
B2B Marketers Need Content Personas by Mark Morse , June 8, 2023 The following was previously published in an earlier edition of Marketing Insider. Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives — everything they do, think, experience, and feel within their … Continue reading B2B Marketers Need Content Personas
Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality by Laurie Sullivan @lauriesullivan, September 29, 2022 Anthony Flaccavento, newly appointed GM of the Americas at Ogury — a global ad tech company with a strong presence in Europe and the U.S. — spent years coaching basketball, soccer, baseball and other sports … Continue reading Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns
Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Syed Balkhi March 3, 2021 Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about their target audience. Customers are the driving force behind every … Continue reading How to Use Email Marketing to Develop Customer Personas
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
