Tag Archives: Personas

7 Reasons to Update Your Buyer Insights and Buyer Personas

Tony Zambito November 24, 2020 We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family … Continue reading 7 Reasons to Update Your Buyer Insights and Buyer Personas →

When and How to Update Your Buyer Personas

Shopping Campaigns

Ashley Hill August 6, 2020 You’ve spent a lot of time carefully curating your buyer persona using customer demographics and interviews, surveys, and social media data to build a marketing strategy with laser-like focus. You put in a lot of work to create an insanely accurate buyer persona, but are you shifting your buyer persona … Continue reading When and How to Update Your Buyer Personas →

The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas

Leads Generation

Ashley Hill — March 13, 2020 Have you tried segmenting your email marketing campaigns yet? It’s an effective way to convert leads into paying customers. This wave of personalization is sweeping the online marketing field—because it works. This increase in personalization is also why you are receiving more and more marketing emails with your name … Continue reading The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas →

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Product Management

Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch →

How to Create Buyer Personas That Actually Work

Consumer Engagement

Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work →

Empathetic Websites: Knowing Your Customers Through User Personas

Customer Retention

By Michael May 23rd, 2018 More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the … Continue reading Empathetic Websites: Knowing Your Customers Through User Personas →

How Negative Buyer Personas Can Shape Your Ideal Personas

Personal Development

Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas →

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

eCommerce

Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers →

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

Web Design Guidelines

Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign →

Personas & SEO: What You Need to Know [Infographic]

SEO Trends

John Lincoln — July 25, 2017 Follow @johnelincoln — July 25, 2017 It’s too often the case that SEOs ignore market segmentation. Instead, they opt to reach people based on keyword interests. In this article, we’ll go over the concept of personas and explain how they’re an important part of your SEO strategy. Although that … Continue reading Personas & SEO: What You Need to Know [Infographic] →