Spenser Skates — February 22, 2017 — February 22, 2017 Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of … Continue reading How to Drive Product Growth With Behavioral Personas
Annaliese Henwood — February 16, 2017 Follow @MktgInnovator — February 16, 2017 Who are you writing your content for, and what makes your content worth their time? By creating reader personas for your blog, you’re answering those two crucial questions. This guide will lead you through the entire process of persona development, giving you the … Continue reading How to Create Effective Reader Personas for Your Blog
Rushal Patel — December 22, 2016 Follow @patelrushal— December 22, 2016 Selling to an invisible audience is difficult to do. Many startup owners are shocked to discover that the real challenge of launching a brand doesn’t actually occur until that product is already developed and ready to be launched. The reality is that identifying an … Continue reading How Buyer Personas Can Help a Startup Succeed
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget. Jacob Baadsgaard on December 9, 2016 If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by … Continue reading How to use your buyer personas to build your 2017 marketing budget
By Larry Alton September 15th, 2016 When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy the demands of the search engines, you have to focus on things … Continue reading A Step-By-Step Guide To Crafting High-Returning Reader Personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Ryan Shelley on August 24, 2016 Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good … Continue reading The human side to SEO: the power of personas
by Hansen Hunt July 29, 2016July 29, 2016 There are two web UX mapping situations you can be in: first, you have a brilliant idea and the passion to start a new business but haven’t done any sort of UX personas mapping yet. Second, you are established and have been operating your business for some … Continue reading 5 Steps to Start Web UX Personas Mapping
by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask
by Tor Goldfield April 11, 2016 Follow @SoutherlyCommsApril 11, 2016 It’s no secret that finding the right employees can be challenging, and the general consensus is that it’s getting tougher as the recovering economy presents jobseekers with increased opportunities. In the Chartered Institute of Personnel and Development (CIPD)’s Resourcing and Talent Planning 2015 survey, 82% … Continue reading 3 Reasons Why You Should Be Creating Candidate Personas
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
