by Lara Berendt December 26, 2015December 26, 2015 What if you could be a fly on the wall in a customer’s weekly strategy meeting as she talks through objectives and roadblocks with her team? Or imagine tagging along to happy hour with a group of your prospects and hearing them vent about their pain points … Continue reading How to Use Social Listening to Inform Your Buyer Personas
Lucas JonesSeptember 24, 2015 We have become more demanding as consumers due to the amount of information and choices now available to us. As e-commerce continues to erode the concept of brand loyalty, marketers need to work even harder to stand out. Brands must adapt to stay competitive by collecting actionable data to build a more in-depth picture of visitors … Continue reading Using Personas To Connect With Your Buyers
Cindy LynesSeptember 22, 2015 The cornerstone of all successful B2B marketing strategies is to know your target buyer and know them well. B2B marketers invest a lot of time profiling their ideal customers so they can more fully align their messaging and programs to drive results. For many, developing detailed personas on their target buyers … Continue reading Amp Up Your Personas With Technology Intelligence
Triniti BurtonAugust 16, 2015 A couple months ago we kicked off our website redesign by taking a deep dive into our customer personas. We started this work last year and had some fairly defined personas in place, but a good marketing strategy is ever-evolving. There were a year’s worth of insights and customer feedback that … Continue reading 3 Practical Ways Buyer Personas Can Increase Customer Engagement
Kevin PageAugust 12, 2015 How to create your buyer personas, analyze and segment your contact database, and target your messaging to nurture and convert contacts.One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at … Continue reading Crafting Emails to Connect With Your Buyer Personas
Stacey RudolphJuly 10, 2015 If you were to build a business empire that serves your own interests—a business that solves your problems, how easier would that be? Developing products and designing effective marketing campaigns is much easier when you have a fictional character that models your customer, and when you happen to be the customer … Continue reading 10 Steps to Develop Buyer Personas for Your Business
Jomer GregorioJune 23, 2015 In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes that are defined by their various needs, lifestyles and motivations. From a consumer’s perspective, the factors … Continue reading Content Marketing Buyer Personas In A Nutshell (Infographic)
Stephanie ClarkMay 23, 2015 Something that is crucial when using Twitter for business is to know who you it is you are trying to speak to so that the right people see your content. Sounds simple, right? Figuring out who it is you really want to speak to is easier said than done. This blog … Continue reading How To Use Twitter To Help Create Your Buyer Personas
Jordan RothenbergApril 15, 2015 Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal? What you’ve probably experienced, or read about, is that writing down an affirmation of your new routine in a highly visible area of your life is one of the best ways … Continue reading Strategies Top Companies Use to Keep Personas Top of Mind
Lena PrickettMarch 8, 2015 As marketers, we’re always working to build deeper relationships with our audience. How can we learn what makes them tick? How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day? To do all that, we really need to … Continue reading 3 Advanced Tactics for Better Buyer Personas
