Tag Archives: Personas

Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas

Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas

Improve Your Sales Conversations With Content And Buyer Personas

Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas

Why Your Website Isn’t For You – It’s For Your Buyer Personas

Kelly FitzgeraldFebruary 25, 2015 I know it might be tough to hear, but it must be said: your website is not for you. I’m not trying to hurt your feelings, but this is a fact every business owner should know. When designing your website and writing content for it, you should have these “people” in … Continue reading Why Your Website Isn’t For You – It’s For Your Buyer Personas

How to use digital communities to target your buyer personas

By Rohan Ayyar, January 22, 2015   One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on … Continue reading How to use digital communities to target your buyer personas

Creating Buyer Personas: What Every Start-up Needs to Know

Shelley Pringle November 28, 2014   You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know