The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone
Tag Archives: Persuader
Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions
Shanelle Mullin — January 27, 2017 — January 27, 2017 Here’s a common phrase that perhaps you’re familiar with: “Don’t raise your voice, improve your argument.” As an optimizer, you’re in the business of arguing. You’re constantly arguing with your visitors about whether they should leave their email or not, buy something or not. Improving … Continue reading Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions
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