Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Frank Metrilo — November 6, 2018 — November 6, 2018 Negotiation involves coming to an agreement regarding a particular matter and one of the critical skills in this context is the ability to persuade or convince another. Persuasion skills are a key ingredient to a successful negotiation. You need to be able to persuade your … Continue reading The Importance of Persuasion in Negotiation
Kristen Dunleavy — January 11, 2018 Follow @KristenWritesIt — January 11, 2018 Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting … Continue reading How to Leverage the 6 Principles of Persuasion in Your Email Marketing
Deji Atoyebi — April 27, 2017 Follow @I_amAtoyebiDeji— April 27, 2017 Let me guess: you’re managing a business and wish to rake in more profits than you’re currently doing. But there’s a little problem: you haven’t gotten to wrap your head around increasing sales. Chances are also high that you’ve learned and used persuasive online … Continue reading 4 Ways to Sell More With Less Persuasion
by Angela Hausman, PhD Follow @MarketingLetterOctober 25, 2016 Image courtesy of TapInfluence The art of persuasion is [according to Psychology Today]: How do you get people to think and behave a little differently? Persuasion is an art—If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into … Continue reading The Evolving Art of Persuasion
by Alex BirkettSeptember 10, 2016 If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of … Continue reading Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. Andrew Dennis on June 8, 2016 Securing real links requires outreach. No matter the site, industry or audience, the only way … Continue reading Link building outreach: preparation meets persuasion
by Jen Phillips April January 18, 2016 Follow @JenphillipsapriJanuary 18, 2016 Power of Persuasion (January 23, 2016), I read a great sales letter via the legendary Gary Halbert. If you ‘re not familiar with him, it’s because you’re not a student of copywriting like I am. That’s ok. Suffice it to say that the guy … Continue reading How the Power of Persuasion Helps You Sell More
