Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Kath Pay on September 12, 2023 Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time … Continue reading How persuasive email design can influence the ecommerce customer journey
Shannan L. Seely April 23, 2021 As spring is becoming more spring-like in the Northeast, I’m itching (and so are my eyes) to plant flowers. Spruce up our yard. You might be doing some spring cleaning in your office. Seasonal maintenance on your marketing. As you examine what needs attention, consider a key component. Namely, … Continue reading What is a Persuasive B2B Customer Testimonial?
Jeff Previte — May 6, 2020 Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. Depending on the size of your average deal, you … Continue reading How to Write Persuasive Follow Up Emails to Drive Replies
Kevin George — April 17, 2019 Follow @imkevin_monk — April 17, 2019 Want to sell your services or, draw attention of your target audience towards a new product or service that you are about to launch? Email marketing is your best bet! It gives you an opportunity to connect with the people directly and increase … Continue reading 10 Persuasive B2B Email Marketing Examples
Nancy Harhut — April 4, 2017 — April 4, 2017 As a prospective client said to me last week, words matter. She is absolutely correct. Words determine how people respond to your marketing: Whether they read or not… Whether they act or not… And ultimately, whether they buy or not. Fortunately for marketers, some words … Continue reading How to Write More Persuasive Copy
Dave Charest — February 22, 2017 Follow @DaveCharest— February 22, 2017 When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers … Continue reading How to Write a Persuasive Marketing Email
by Jerry Cao April 3, 2016April 3, 2016 Once you’ve designed a credible product, you still need to convince others why they should buy it from you. Here are the 7 elements every trustworthy marketing website must include. 1. Logos of Famous Clients The pattern of displaying company logos is common for any product that … Continue reading The 7 Persuasive Elements of Trustworthy Marketing Websites
Personal Branding BlogOctober 19, 2015 Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential … Continue reading How to Write a More Persuasive Email
Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages
