Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Nicola Agius on January 4, 2024 Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users … Continue reading Google has started phasing out third-party cookies
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature
Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024
