Tag Archives: Phone

Sales Prospecting Without Social Media Is Like Selling Without a Phone

Douglas Burdett — September 22, 2017 Follow @MarketingBook — September 22, 2017 For the sales profession, social media is the most important technological advancement since the telephone. Here’s how to get an unfair advantage. In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social … Continue reading Sales Prospecting Without Social Media Is Like Selling Without a Phone →

The Hidden Persuader: Email Drives Consumers To The Phone

Email Marketing Optimization

The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone →

How to Improve Facebook Ad Targeting with Phone Call Insights

Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights →

Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls

Marketing Guide

Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls →

How Can Startups Make a Gig Out of the Phone Security Industry [Infographic]

Startup Business

Alan Rita — April 16, 2017 — April 16, 2017 Phone security is, without any doubts, one of the most profitable industries to explore these days. The reason behind such statement goes alongside with the importance of data as a monetary value for any industry, not to mention latest trends in crime as cyber kidnappings, … Continue reading How Can Startups Make a Gig Out of the Phone Security Industry [Infographic] →

How to Best Use Your CRM to Improve Phone Sales?

Customer Relationship Managemnet

Patrick Hogan — February 10, 2017 Follow @growtenfold— February 10, 2017 Patricia Fripp, award-winning speaker and sales presentation trainer, once said that “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Such should be the mindset of businesses that are keen on success. Yes, you want … Continue reading How to Best Use Your CRM to Improve Phone Sales? →

Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales

Lead Nurturing

Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales →

Why the email list takes second place to the phone book

Email Marketing

Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book →

4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality

Lead Nurturing

by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality →

5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

Facebook Advertisement

by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls →