Tag Archives: picture

Is Big Data Missing The Big Picture: The Hispanic Market

Big Data Utilization

Is Big Data Missing The Big Picture: The Hispanic Market by Mario Carrasco, Columnist, February 2, 2017 The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications … Continue reading Is Big Data Missing The Big Picture: The Hispanic Market →

Getting a clearer picture of local marketing attribution

Marketing Attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. Brian Smith on November 14, 2016   There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really … Continue reading Getting a clearer picture of local marketing attribution →

5 Smart Tools To Plan A Picture Perfect Instagram Feed

Instagram Tools

by Darnelle O’Brien July 5, 2016 Follow @thekissagencyJuly 5, 2016 Instagram: no longer just about capturing pics with cools filters: it’s evolved to be a complete visual portfolio of your brand. Give your followers a true taste of your brand by presenting a cohesive profile that complement your brand aesthetics: after all, first impressions count! … Continue reading 5 Smart Tools To Plan A Picture Perfect Instagram Feed →

7 Ways The Right Software Can Give You The Big Picture View For Your E-Commerce Business

eCommerce Platforms

by Christopher Moore July 1, 2016 Follow @cjmooreJuly 1, 2016 Ecommerce can be a difficult entity to manage. There isn’t the personal interaction you get with other businesses where you see customers face to face or speak to them directly. Therefore, it can be hard to see the big picture for your business. Yet help … Continue reading 7 Ways The Right Software Can Give You The Big Picture View For Your E-Commerce Business →

The big picture guide to local SEO: ranking in 2016 & beyond

SEO Local

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. Marcus Miller on June 13, 2016   Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat … Continue reading The big picture guide to local SEO: ranking in 2016 & beyond →

Analytics: Understanding the Whole Picture

Analytics

by William Yates January 15, 2016 Follow @novacomcorpJanuary 15, 2016 Data capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development. It’s easy to understand why this … Continue reading Analytics: Understanding the Whole Picture →

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