Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures by Steve Ellwanger , April 22, 2022 How do you sample a scented candle online? You don’t—you get consumers to use their other senses, so they can visualize or “taste” a scent. This became Yankee Candle’s consumer-trial tactic once the pandemic eliminated in-store sampling … Continue reading Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
Erika Dickstein November 1, 2020 Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That … Continue reading Your Team is Virtual. What Do You Do About Pictures?
by Robert Nachum Follow @robertnachum7October 21, 2016 They say a picture is worth 1,000 words and the argument could be made it’s actually more like 60,000 words. No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making your content more … Continue reading Why Are Pictures Important For Mobile?
by Lindsey Stemann November 18, 2015 Follow @lindsEstemannNovember 18, 2015 Listen while you’re on the go: The number one activity on LinkedIn is looking at profiles. Did you know that? And did you know that LinkedIn profiles with a photo get 11 times more views and 40% more InMail responses than profiles without a photo? … Continue reading LinkedIn Profile Pictures: Why You Should Care
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Graham JonesMarch 23, 2015 Unless you are a designer or photographer, decisions about photographs and images on your website rarely enter the realm of whether they should be black and white. In the past, when we printed documents, we had to make such choices due to the costs of printing. But with the web, print … Continue reading Does Your Website Need Color Pictures?
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures
