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Dave Orecchio — July 9, 2018 Follow @HighTechMKT — July 9, 2018 If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving when it comes to creating better online visibility. It seems like just (July 15, 2018) that keywords were the stars of content … Continue reading Pillar Pages, Topic Clusters and Sub Topics, Oh My
Mike Wolfe — February 28, 2018 Follow @MikeWolfeCP — February 28, 2018 Search engine optimization (SEO) is changing. Is your content marketing strategy keeping up? By now, you have probably heard the buzz about the changing landscape of SEO and the emergence (or reemergence) of pillar pages—un-gated pages of content that broadly cover all aspects … Continue reading How to Conduct an Effective Content Audit for Pillar Page Strategy
Vignesh Subramanyan — April 6, 2017 Follow @v_subramanyan— April 6, 2017 When you think ops, one of the first things that comes to mind is technology. After all in the modern B2B space, ops are seen as the tech gurus, the gatekeepers that manage the holy trifecta of data, processes, and….you guessed it, technology. That … Continue reading The Third Revenue Ops Pillar: Technology & Project Management
Vignesh Subramanyan — April 1, 2017 Follow @v_subramanyan— April 1, 2017 In the first post of this series, we unveiled our new Revenue Ops framework – a cross-functional approach to leverage marketing ops and sales ops together with an increased focus on driving revenue. While we strongly believe in the concept of Revenue Ops as … Continue reading The Second Revenue Ops Pillar: Process Optimization
Vignesh Subramanyan — March 23, 2017 Follow @v_subramanyan— March 23, 2017 We recently introduced the concept of Revenue Ops, a cross-functional model that combines marketing ops and sales ops responsibilities, to facilitate better alignment and impact revenue growth. Since then we’ve seen this concept resonate well with our audience, experts in the field, and analysts … Continue reading The First Revenue Ops Pillar: Defining Management & Strategy
Claire BroadleySeptember 10, 2015 We’ve previously written about developing themes as part of a content strategy, but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them. For … Continue reading From Pillar to Post: 7 Ways to Vary Your Blog
Kim GeorgeAugust 18, 2015 I’ve been blogging for over 2 years now (man does time fly) and believe me when I tell you that it has been a journey. I’ve had my ups and a lot of downs, but one thing’s for sure is that blogging…mixed with social media marketing and content marketing has been … Continue reading 5 Types of Pillar Posts to Write for Your Small Business Blog
