New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. Chris Wood on October 2, 2024 This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and … Continue reading Pinterest introduces Performance+ ad campaign suite
Pinterest Shares Ranking Secrets As It Shifts Signals by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2024 Encouraging other companies to do the same, Pinterest released insights on how its ranking algorithm works as it shifts to non-engagement signals, but warned that over-reliance on it could result in a negative user experience. Non-engagement signals are … Continue reading Pinterest Shares Ranking Secrets As It Shifts Signals
Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps
Pinterest Reports Positivity As Key Driver In Consumer Action by Colin Kirkland , June 2, 2023 New research from social platform Pinterest and tech company Morning Consult shows that positivity is a key driver for consumer action. Creating more positive environments in brand messaging, the study shows, leads to new opportunities for marketing and promotion … Continue reading Pinterest Reports Positivity As Key Driver In Consumer Action
Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users by Colin Kirkland , March 29, 2023 Pinterest claims that protecting the environment is shaping the way consumers are buying. In preparation for Earth Day, the image-sharing social service is dishing out tips for how advertisers can incorporate sustainability messaging into their Pinterest ads, based on … Continue reading Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
The new clean room will be used to help activate Albertson’s retail media network. Chris Wood on January 6, 2023 AT CES, Pinterest announced a partnership with LiveRamp Data Hub to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the … Continue reading Pinterest announces clean room partnership with LiveRamp
Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches
Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2022 Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK and … Continue reading Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Pinterest Tackles Self-Doubt And Internet-Induced Anxiety In Ad Campaign by Laurie Sullivan @lauriesullivan, September 13, 2022 Pinterest has unveiled its Don’t Don’t Yourself advertising campaign — designed to combat the negative effects of failure, judgment, procrastination, and “doomscrolling.” The message highlights how Pinterest helps users overcome these obstacles through “the simple act of doing.” The … Continue reading Pinterest Tackles Self-Doubt And Internet-Induced Anxiety In Ad Campaign
L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year by Laurie Sullivan @lauriesullivan, April 8, 2022 Pinterest has expanded its Creator Fund program to offer more creators the opportunity to grow, connect and succeed on the platform. Through cash grants, ad credits and equipment, Pinterest will more than double its investment into the Fund … Continue reading L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year
