Mandy EdwardsJune 23, 2015 As the owner of a website that publishes blog posts and articles, I get emails just about daily from people wanting to publish on my site. In fact, it got so bad I set up a separate email address for it. There’s nothing wrong with pitching an idea or an article … Continue reading If You Want to Pitch Me an Article, PLEASE Do Not Do These Things…
Martha SpelmanApril 26, 2015 When you have the urge to pitch your business, what should you do? Scratch it. Marketing has changed. No longer does the Earl Scheib shouting: “I’ll paint any car, any color, only $ 29.95!” type of approach work. Touting “New! Improved!” is out. Gone are the days of “Don’t miss this … Continue reading Do You Have The Itch to Pitch?
An article I recently read about the hotel reservations business caused me to think about how we communicate. The article talked about a “new” service that offered a really great rate for a hotel room on the Internet. However, in order to get that really great rate, you had to pick up the phone, call … Continue reading Just Another Sales Pitch? You Decide
