Joel Goldstein August 5, 2020 Words are incredibly powerful. They form the foundation of our communication with one another. When used effectively, words can influence people to act in ways that align with your goals. When used ineffectively, they can do the opposite. When you are pitching your product to a buyer or it’s an … Continue reading 5 Words to Use When Pitching a Product to a Buyer
Tag Archives: Pitching
PR in 2019 : 9 Stats to Be Aware of When Pitching & Writing Press Releases [Infographic]
Hannah Williams — January 10, 2019 Follow @hannahw95 — January 10, 2019 In today’s hyper-digital world of information overload, journalists and editors simply don’t have time to cover every piece of content they receive. If you’re not able to craft a cunningly effective press release, the likelihood of locking down earned brand exposure is little … Continue reading PR in 2019 : 9 Stats to Be Aware of When Pitching & Writing Press Releases [Infographic]
Avoid These Mistakes When Pitching to a Distributor
Joel Goldstein — October 31, 2016 Follow @joelgoldstein— October 31, 2016 Working with the right distributor can help you build brand awareness, increase sales, and form better relationships with retailers, but first, you have to find a distributor who is willing to work with your product. Distributors may contact you to discuss representing your brand, … Continue reading Avoid These Mistakes When Pitching to a Distributor
Questions You’ll Need to Answer When Pitching to a Distributor
Joel Goldstein — October 30, 2016 Follow @joelgoldstein— October 30, 2016 Pitching to a new distributor or product broker can be nerve-wracking, but the best way to calm your nerves is to thoroughly prepare. Go into your meeting ready to answer these questions that will most likely come up during the pitch: What’s so different … Continue reading Questions You’ll Need to Answer When Pitching to a Distributor
Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)
By Heba Hosny March 28th, 2016 “If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar.” – Heba Hosny In the previous article in the “Influencer Marketing 101” series, I detailed how to identify and … Continue reading Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)
Four (of the) Worst Practices for Pitching Bloggers
by Tom Pick November 23, 2015November 23, 2015 Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s … Continue reading Four (of the) Worst Practices for Pitching Bloggers
The Art Of Pitching For Non-Salesy Entrepreneurs
Jeff CharlesOctober 2, 2015 It’s the part of the sales process we all love. It’s when we’re finally able to tell the prospect why they should buy our product or service. It’s when we can talk about how wonderful our company is. It’s the pitch! And yet, so many entrepreneurs fall short when it’s time … Continue reading The Art Of Pitching For Non-Salesy Entrepreneurs
The Do’s and Don’ts of Pitching to Investors
Ashtyn Douglas November 18, 2014 Angel investors spent big bucks last year. In 2013, 21.6% of entrepreneurs seeking angel investment received capital, amassing $ 24.8 billion dollars in funding. The number of thrilled awardees increased 5.5% from 2012 and total backing was up 8.3%. And venture firms gave generously as well, investing almost $ … Continue reading The Do’s and Don’ts of Pitching to Investors
Walking The Line Between Pitching And Storytelling
By Sarah Skerik, Published November 8, 2014 Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily … Continue reading Walking The Line Between Pitching And Storytelling
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