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Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
