Tag Archives: Pitfalls

How to avoid pitfalls of data-driven marketing execution

Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024   My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution

4 common pitfalls in failed agile marketing transformations (and how to avoid them)

To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)

The pitfalls and practical realities of using generative AI in your analytics workflow

The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz  @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium.  In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

Real Story on MarTech: Avoid these five vendor selection pitfalls

Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls

Hey Freelancers: Here’s How To Avoid The Pitfalls of Remote Work

Stefan Palios September 14, 2020 Peggy_Marco / Pixabay Freelancing is set to become the dominant career path in the world, according to a study by Upwork, and 36% of the workforce is already freelancing. Between gig economy companies, people opting for freelancing over jobs with no security, or people losing their jobs and turning to … Continue reading Hey Freelancers: Here’s How To Avoid The Pitfalls of Remote Work

5 Important Pitfalls of AI In Marketing You Should Know

Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know