Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing
Tag Archives: Pitfalls
10 Tips to Master Social Media for Business (and 10 Pitfalls to Avoid)
Sheri Frey — September 17, 2019 — September 17, 2019 Even since its inception in the mid to late 2000s, social media has been a powerful tool for connecting solopreneurs and their online businesses with highly targeted audiences of potential customers. If you’re trying to figure out how to promote affiliate marketing products or how … Continue reading 10 Tips to Master Social Media for Business (and 10 Pitfalls to Avoid)
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Top 5 Facebook creative design pitfalls to avoid
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Kevin Goodwin on February 26, 2019 Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. … Continue reading Top 5 Facebook creative design pitfalls to avoid
Digital Content Collaboration Pitfalls and How to Avoid Them
Max Benz — October 15, 2018 — October 15, 2018 Facebook posts with images have 2.3 times more engagement than posts without images. The power of visual content is undisputed. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. The … Continue reading Digital Content Collaboration Pitfalls and How to Avoid Them
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Frederick Vallaeys on September 6, 2018 Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this … Continue reading Avoid the 8 most common pitfalls of automated bidding
Top 7 Essential Questions to Ask When Hiring an SEO Company… And 3 Costly Pitfalls to Avoid
Sam Saidman — July 23, 2018 — July 23, 2018 Hiring the right SEO company can rank among one of the top business decisions you’ll make. The right SEO company can help your business dominate search engine rankings and drive an ongoing stream of highly targeted traffic to your website at zero cost per click. … Continue reading Top 7 Essential Questions to Ask When Hiring an SEO Company… And 3 Costly Pitfalls to Avoid
Common Time-Sucking Pitfalls That You Must Avoid
Priscila Martinez — June 30, 2018 — June 30, 2018 I started my career in public relations and marketing working for a big, prestigious firm in Tinsel town. The firm’s client list read like a who’s who of entertainment and business celebrities in Los Angeles. It was protocol to email the whole company if a … Continue reading Common Time-Sucking Pitfalls That You Must Avoid
6 Digital Strategy Pitfalls to Avoid
Pat Berryhill — May 31, 2018 — May 31, 2018 mohamed_hassan / Pixabay Digital marketing is transforming the way businesses operate. Along with transformation comes new problems and new roadblocks, most of which are tied to the fact that the online world is always changing, and at a rapid pace. New software, devices, and trends … Continue reading 6 Digital Strategy Pitfalls to Avoid
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