By Mandy Boyle October 10th, 2016 If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have replied that his newspaper ad could be bigger. Today, it’s an entirely … Continue reading 5 Local SEO Pitfalls That Can Cost You
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016 As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data
by Ronald Dod April 22, 2016 Follow @Visiture_SearchApril 22, 2016 Switching websites to a different platform can be a very scary proposition. At Visiture, I can’t tell you how many companies that I have seen switch websites and then see a gigantic decrease in traffic afterwards. Obviously, you want to avoid this at all costs … Continue reading SEO Pitfalls When Switching Platforms
by Andy Beohar April 20, 2016 Follow @sevenatomsbuzzApril 20, 2016 Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But as useful as email can be, your efforts are futile if none of your readers … Continue reading 4 Major Email Marketing Pitfalls (and How to Solve Them!)
By Stephen Moyers April 4th, 2016 Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, content is being created and posted at a breakneck … Continue reading 3 Pitfalls Of Digital Marketing – And How To Avoid Them
by Jim Bilello March 5, 2016March 5, 2016 Recently I have encountered a number of clients who had spent very serious money with expert web developers who also provided hosting and add-on marketing services. Unfortunately, some of these web developers are using “black hat” practices. Specifically, my clients have encountered an outright refusal on the … Continue reading 5 Major Pitfalls to Avoid When Working with Web Developers
by Mark Simmons February 28, 2016 Follow @mixeddigitalFebruary 28, 2016 Consumers today hit the Internet to learn about just about everything they could possibly need. From auto repair providers to clothing stores and restaurants, they know that they’ll be able to find what they’re looking for just a few clicks away. An optimized website is … Continue reading How To Avoid 6 Deadly Pitfalls of DIY SEO
by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)
by Susan Solovic December 13, 2015 Follow @SusanSolovicDecember 13, 2015 A friend lives in a townhouse and it’s about time to pressure wash the exteriors. The homeowner association got a few bids, but one owner spied a Groupon deal, which would have been significantly less expensive. He tried, unsuccessfully, to talk all the other owners … Continue reading Considering a Groupon? 5 Pitfalls You Must Avoid
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
