Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value. Jay Mandel on September 12, 2024 The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of … Continue reading The fading third place: A reflection on Starbucks and society
Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits. Zack Wenthe on July 16, 2024 AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of generative AI anbd other advanced … Continue reading Navigating AI’s place in the CDP landscape
July 15, 2024 92 Walmart locations across 4 states are getting their own pizza place The deal with Mr Gatti’s Pizza chain comes as Walmart has pushed to get more shoppers in stores with new grocery offerings. BY Sarah Bregel Customers head to Walmart because they can get everything from lawn chairs to school supplies to … Continue reading 92 Walmart locations across 4 states are getting their own pizza place
eBay Makes Its Marketplace A ‘Magical’ Place by Laurie Sullivan , Staff Writer @lauriesullivan, July 28, 2023 The ecommerce marketplace eBay has caught the generative artificial intelligence (GAI) bug and is building a foundation of tools across the site to help advertisers and those who list products for sale. “The foundational work we’ve accomplished over the … Continue reading eBay Makes Its Marketplace A ‘Magical’ Place
By Mark Wilson Go to just about any fast-food restaurant in the late morning, and you’ll see older adults enjoying a cup of coffee with friends. Head there in the late afternoon, and you’ll encounter teens getting into (just a little) mischief after school. These scenes exist because our fast-food restaurants are more than … Continue reading The death of a place to sit
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey by Steve Smith , Staff Writer @popeyesm, March 31, 2023 Zelle’s Josh Fajardo did not start out as a believer in DOOH. But after the pandemic the inventory exploded, putting connected screens in enough new places that Fajardo was ready to invest. In many cases they use quirky copy atop … Continue reading Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey
By Kathleen Davis March 27, 2023 The earliest artificial intelligence program was written way back in 1951. But outside of science fiction, AI didn’t enter the mainstream conversation until decades later. At Fast Company, we’ve been covering AI tech for many years, but nothing has compared to the excitement and fear that Open AI … Continue reading What is a human’s place in the AI future of work?
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
