Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place by Ray Schultz , Columnist, November 8, 2022 Ecommerce brands often struggle to get their email systems into place. But engagement with shoppers may be the least of their problems. The big challenge is fulfilling online orders, judging by “Increase Your Pace in the Ecommerce … Continue reading Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
Tag Archives: Place
Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe by Laurie Sullivan @lauriesullivan, June 13, 2022 Google’s parent company Alphabet will allow rival advertising intermediaries to place advertisements on YouTube as part of a European Union (EU) antitrust investigation. This change, according to Reuters, could help Google settle an EU probe from … Continue reading Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
Make Sure CTA Measures Are on the Right Place on Your Dashboard
Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard
Place Branding and the Holiday Season
Brandon Palanker December 9, 2020 Times of crisis—such as, say, a pandemic year with one doozy of an election added in—often bare out the fundamentals about who and what we are, but less often do they result in real transformative change in how we act in society. We humans are the result of billions of … Continue reading Place Branding and the Holiday Season
Amazon Still First Place Many Consumers Search For Products
Amazon Still First Place Many Consumers Search For Products by Laurie Sullivan @lauriesullivan, May 22, 2020 Whether it’s searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still start their search for products. CivicScience … Continue reading Amazon Still First Place Many Consumers Search For Products
Facebook is the Best Place to Build a Community For Your Brand in 2020
Steven J. Wilson — March 27, 2020 Companies spend millions on a super bowl ad. On average, a 30-second ad would cost $ 5.6 million. So is it all worth it? According to InsightExpress, half of the viewers watch the commercials more than the game itself. So that’s food for thought. And maybe that’s the … Continue reading Facebook is the Best Place to Build a Community For Your Brand in 2020
Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
Soapbox: Does gamification have a place in your organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified culture. Greg Heist on January 8, 2020 It’s an understatement to say that gaming has become a juggernaut in the realm of entertainment. So much so that in 2018, global gaming revenue was $134 billion, dwarfing the combined … Continue reading Soapbox: Does gamification have a place in your organization?
Stack evolution: Cancel those credit cards and put a process in place
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change. Anita Brearton on September 5, 2019 Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve … Continue reading Stack evolution: Cancel those credit cards and put a process in place