Govind Agarwal — January 20, 2017 Follow @submitedge— January 20, 2017 Let’s look at what Google has done in 2015. Say you type “best florists” in the search bar, listings to your query will come in the following fashion: First, you will see ads of businesses that paid Google to list their links at the … Continue reading 6 Local SEO Tips For A Place Right Below The Google Map
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking. Phil Schraeder on January 11, 2017 “The right consumer at the right time at the right place.” That familiar mantra is exactly … Continue reading Going beyond ‘right consumer, right time, right place’
Conrado Langer — December 9, 2016 — December 9, 2016 Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a … Continue reading SEO Case Study: From Second Page to Second Place in Two Weeks
Dan Trefethen — November 12, 2016 — November 12, 2016 With video becoming more and more a regular option in B2B marketing content (and an effective one), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into … Continue reading Where to Place Interactive Elements in Your Marketing Videos
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy
by Annaliese Henwood Follow @MktgInnovatorOctober 6, 2016 Perhaps one of the most essential, most fundamental elements any blogger needs is a strategy. This isn’t a simple document you can rush through either. It’s an in-depth guide for all your future actions. It is not something you can ignore or go without if you want to … Continue reading How to Cause Your Blog to Fail: No Strategy in Place
by Irina Weber Follow @irinaweber048September 4, 2016 What cycling, surfing, and your site’s SEO have in common? The goal – to reach the top. In the first case, the top of the sport’s Olympus, in the second – the SERPs. As the rating of the country at the Olympic Games depends on the results of … Continue reading Olympic Games in SEO: What Determines Your Place in the TOP?
by Luisana Cartay April 18, 2016April 18, 2016 Do you have a social media strategy? If you do, fantastic – you’re on the right track! But, with all kinds of social media out there on the World Wide Web, do you know where should you focus your efforts? Odds are, Instagram is the best showcase … Continue reading 5 Steps That Make Instagram a Better Place for eCommerce Stores
by Annette Gleneicki March 12, 2016 Follow @annettefranzMarch 12, 2016 Image courtesy of Unsplash How does your employee experience rate relative to other companies? Would your employees consider the company a great place to work? Why does that matter? While a “great place to work” might be in the eye of the beholder, I have … Continue reading Why Be a Great Place to Work?
