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Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
Thomas Griffin — April 2, 2020 Leadership involves planning and time management. When you’re in a leadership role, there are different levels where your management skills come into play. Being a leader is not just about managing other people such as your customers and employees. It’s also about managing your own activities and time in … Continue reading How a Yearly Planner Will Boost Your Leadership Skills
Taylor Gordon — September 21, 2018 — September 21, 2018 You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be … Continue reading How to Do Keyword Research Using Google’s Free Keyword Planner
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Patrick Stox on August 5, 2016 Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine … Continue reading How to get the old Google Keyword Planner volume data
by Pam Aungst July 19, 2016 Follow @PamAnnMarketingJuly 19, 2016 Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically on how it can be used for AdWords campaigns. … Continue reading How a Search Agency Uses Google AdWords Keyword Planner
by Dave Orecchio January 24, 2016 Follow @HighTechMKTJanuary 24, 2016 Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system. The Google Keyword Planner tool is a tremendous resource for identifying keywords with a healthy mix of search potential and limited competition. Keywords with moderate traffic, but … Continue reading 7 Insider Tips for Using Google’s Keyword Planner
by Laura Wakeham December 30, 2015 Follow @laurawakeham16December 30, 2015 Gone are the days when the only thing New Year’s Eve brought to Facebook was a ton of drunken photos and an absolutely huge number of ‘Happy New Year’ wishes for the people avoiding the ‘text-message traffic’ that commonly occurs at midnight on 31st December. … Continue reading Social Media Strategy 2016: Monthly Planner
