by Antonio Catanese January 11, 2016January 11, 2016 If you want to reach a global audience, localizing your website should be high on your agenda. This single activity is the stepping stone to building your brand abroad, gaining better search rankings and improving your conversion rate from global internet users. If you’ve never done it … Continue reading Planning Your Localization Project [Infographic]
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning. Marcus Miller on December 29, 2015 A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They … Continue reading Planning For SEO Success In 2016
by Sunil Bagai December 18, 2015 Follow @ZenithtalentDecember 18, 2015 Career planning could be career limiting “Seize any opportunity, or anything that looks like opportunity. They are rare, much rarer than you think.” — Nassim Nicholas Taleb Taleb’s book, The Black Swan, examines the influence of highly improbable and unpredictable events that have massive impacts. … Continue reading Step Aside Career Planning, Hello Opportunity Planning
by Keith Hodges December 12, 2015 Follow @PolarisLondonDecember 12, 2015 SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to work in cohesion towards the same business objectives. With the right strategy in place, SEO can be one of the … Continue reading Planning Content Within a B2B SEO Strategy in 2016
Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season
Rocky MitaraiSeptember 24, 2015 Companies grow quickly and acquire others or are acquired themselves, making organizational change and restructurings a common event – in fact, over half (54%) of US CEOs plan to complete at least one acquisition within 2015 according to PwC (1). Planning for organic growth is also challenging, as many organizations expand … Continue reading 3 Keys to Better Workforce Planning – Tools and Tips to Make it Agile
Brian HonigmanSeptember 22, 2015 Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other. On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it … Continue reading Balancing Planning With Spontaneity on Social Media
Alan HartSeptember 7, 2015 How technology reduces the “art” element in successful FP&A activities This morning I received an e-mail from Proformative.com inviting me to a webinar titled “The Art (and some Science) of Great FP&A”. I am glad to see a resurgence of such an important facet in any company’s finance department and the … Continue reading Financial Planning & Analysis & Art or Science?
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
Darleen DeRosaAugust 11, 2015 When it comes to identifying and developing future leaders, ignorance can be costly. Without a robust succession management plan, your company will spend more money recruiting and potentially replacing leaders who turn out to be the wrong fit. Unfortunately, many companies struggle to get a handle on succession management as they … Continue reading Avoiding The Enormous Costs Of Poor Succession Planning
