Tag Archives: Planning

Effective planning is essential in agile marketing

Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from “MarTech’s agile marketing for teams” e-book shows. Stacey Ackerman on November 19, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download … Continue reading Effective planning is essential in agile marketing

Offensive and Defensive Planning to Keep Your Head in Your Money Game

John Rampton November 14, 2021 Whatever sport you prefer, you’re definitely aware that your team needs to play both sides of the ball. Even if you prefer the offense over the defense or vice versa, both are essential in winning the game. I mean Tom Brady, LeBron James, Mike Trout, or Cristiano Ronaldo can put … Continue reading Offensive and Defensive Planning to Keep Your Head in Your Money Game

5 Campaign Planning Fails That Give Us Goosebumps

Desiree Johnson November 1, 2021 Every digital marketer knows a thing or two about campaign planning. Digital campaigns are the hallmark of every marketing strategy and can help drive insights that lead you towards a specific goal whether that’s a new product or service offering. Creating a digital marketing campaign is no small feat whether … Continue reading 5 Campaign Planning Fails That Give Us Goosebumps

6 Social Media Planning Tools At A Glance

Aabhas Vijay September 29, 2021 Social media managers usually oversee all relevant social networks. In addition, they create individual content for each individual social media channel. However, this harbors time and resource challenges. Social media planning tools are used here, which make it possible to plan several postings in a platform in advance. To help … Continue reading 6 Social Media Planning Tools At A Glance

How to Leverage Talent Intelligence to Improve Workforce Planning

Lovepreet Dhaliwal August 18, 2021 Since the pandemic altered our lives, the workforce has been going through various changes, causing subtle and more intense disruptions. The most profound alterations are working from home, virtual hiring, and global unemployment. A 2020 Gartner survey found that 48 percent of employees will work remotely even in the post-pandemic … Continue reading How to Leverage Talent Intelligence to Improve Workforce Planning

Media planning breakdown: Marketoon of the Week

Before you switch agencies, take another look at how you’re measuring campaigns. Chris Wood on August 2, 2021 This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels.  Zenith reported this week that digital ads will make up 58% … Continue reading Media planning breakdown: Marketoon of the Week