Tag Archives: Planning

Strategic Planning in 6 Essential Steps

Rick Goodman — February 13, 2020 I’ve written before about the importance of careful, meticulous strategic planning. Basically, this is the process wherein leaders and managers set the short-term and long-term goals for the organization. It also involves setting metrics; clarifying expectations; allocating the resources that will be used in pursuit of those goals; and … Continue reading Strategic Planning in 6 Essential Steps

Sprint Plans are Worthless, but Sprint Planning is Everything

Daria Bagina — February 12, 2020 Dwight D. Eisenhower, the World War II leader and U.S. President, wrote: “[…] plans are of no particular value, but […] planning is indispensable”. It’s a powerful phrase that aligns all so well with Scrum. Contrary to a myth that there is no planning in Scrum, planning is actually … Continue reading Sprint Plans are Worthless, but Sprint Planning is Everything

10 Steps for Strategic Planning to Defend Your Future

Gleb Tsipursky — February 3, 2020 Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on people who are the most skilled forecasters among us. Apparently, they perform no better than chance on economic predictions more than three … Continue reading 10 Steps for Strategic Planning to Defend Your Future

Planning Your Partner Program Strategy: The Handbook for Success

Amity Kapadia — January 12, 2020 If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner program strategy is a top priority. In fact, a study1 revealed that 1 out of 3 high-growth companies rated partnership marketing as the most impactful marketing technique. … Continue reading Planning Your Partner Program Strategy: The Handbook for Success

What Are the Main Objectives of Succession Planning?

Darleen DeRosa — November 27, 2019 Follow @onpoint_llc Although most organizations have identified attracting and retaining talent as one of the most important concerns facing their business, many of them have struggled to implement comprehensive succession planning strategies. This has unfortunately led to many leaders stepping into critical roles without the preparation they need to … Continue reading What Are the Main Objectives of Succession Planning?

Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019  Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning

Year-End Financial Planning for Small Businesses

Jeanne Hardy — November 29, 2019 Follow @creativebizinc stevepb / Pixabay At the end of the year, small business owners must take on a complex balancing act with their finances to ensure that they’re well-positioned going into the new year. There are two important factors at play: first, mitigating tax liability while maintaining enough cash … Continue reading Year-End Financial Planning for Small Businesses

What Are Your Software Options For Strategic Planning?

Ted K. Jackson — November 15, 2019 Follow @clearpointstrat Choosing a software solution to help manage your strategic planning process is less about bells and whistles, and more about where your organization currently sits within the actual process. If you’ve only just begun to solidify your goals, full-featured strategy software may be overwhelming, and you … Continue reading What Are Your Software Options For Strategic Planning?

Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?