Tag Archives: Planning

Media Planning vs. Media Buying: What’s the Difference?

Social Media Lessons

Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference? →

3 Essential Topics for Your 2020 Strategic Planning Session

Business Planning

Susan Quinn — September 24, 2019 As we get ready to step into the final quarter of the year, it’s the perfect time to look ahead and plan your company’s growth strategy for 2020. Whether you’re leading or participating in the strategic meeting, it’s always helpful to “tap the brakes” and reflect on where you’ve … Continue reading 3 Essential Topics for Your 2020 Strategic Planning Session →

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Relationship Development

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan  @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns →

Financial Planning: How Can Entrepreneurs Finance their Business Ideas?

Fund Raising Trends

Aashish Sharma — March 30, 2019 Follow @ineedseo — March 30, 2019 One of the most difficult aspects when starting a business is Investment. You can try to convince investors and venture capitalists, but if you are new to entrepreneurship, your chances of getting funding through these channels are rather slim. You can also discuss … Continue reading Financial Planning: How Can Entrepreneurs Finance their Business Ideas? →

How To Avoid the Enormous Costs of Poor Succession Planning

Business Development

Darleen DeRosa — March 8, 2019 Follow @onpoint_llc — March 8, 2019 When it comes to identifying and developing future leaders, ignorance can be costly. Without a robust succession strategy in place, companies run the risk of spending valuable resources promoting leaders who turn out to be the wrong fit and must ultimately be replaced. … Continue reading How To Avoid the Enormous Costs of Poor Succession Planning →

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