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Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
Don’t give up on the phone as a channel until you see how call analytics platforms can transform your marketing. Mike Pastore on March 18, 2025 Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, … Continue reading 10 features and capabilities you need in a call analytics platform
March 11, 2025 Why real estate must embrace the platform economy BY Linus Kjellberg For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P … Continue reading Why real estate must embrace the platform economy
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025 Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. Chris Wood on December 6, 2024 Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings … Continue reading HubSpot to acquire conversational intelligence platform Frame AI
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. Constantine von Hoffman on September 25, 2024 Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. … Continue reading Salesforce to buy enterprise knowledge platform Zoomin
TikTok Alleged To Be Self-Preferencing Its Shop Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 9, 2024 Among the live streaming videos and influencers pitching products, TikTok’s algorithm on the platform increasingly pushes users toward TikTok Shop through non-branded searches like “running shoes.” This is similar to what many have accused Google of doing — … Continue reading TikTok Alleged To Be Self-Preferencing Its Shop Platform
August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity
